Harnessing the Power of the Crowds with Corporate Social Networking Tools: How IBM Does It
Ann Majchrzak, Luba Cherbakov, Blake Ives
Abstract
This article reports on the uses that IBM is making of social networking. Specifically, the article describes IBM's Beehive, Think Place, and Small Blue, explains why IBM has invested in social networking tools, and lessons they have learned from using them.
Full Text: Subscribers Only
ISSN 1540-1960